Planning at the speed of social commerce
Beauty moves at social speed. A single TikTok can flip demand for any SKU overnight. Atomic keeps planners connected every day with a clear view of what to do and why across hundreds of SKUs, so teams can respond without overreacting.
“Atomic has this at-risk view readily available. This is perfect.”
Spreadsheets can't keep up with social
Time lost to spreadsheet maintenance
Too much time spent wrestling with spreadsheets instead of planning
Slow cross-functional response
Couldn't answer marketing and finance questions fast enough to capitalize on trends
Eroding confidence in the plan
Falling trust in accuracy as demand patterns became more volatile
Bloated inventory as insurance
Executive concern that the only way to stay in stock was to carry excess inventory
Connected planning for social-speed demand
TikTok-to-retail demand cascades
Detect viral demand shifts and adjust buys and transfers daily
Scenario alignment
Run scenarios that align Ops and Finance on service, cash, and margin
Multi-channel allocation
Allocate across D2C, retail, and marketplaces with clear guardrails
Expiry-aware replenishment
Cut write-offs with lot visibility and expiry-aware planning
Automated risk surfacing
Surface at-risk inventory and coverage windows automatically
Better service, less inventory
Planners regained confidence in their plans, and executives saw proof that it's possible to improve service while freeing up working capital.
Ready to plan at the speed of social?
See how Atomic helps beauty brands respond to demand shifts without overreacting.