Beauty brands x Atomic = a perfect match!
Beauty moves at social speed. A single TikTok can flip demand for any SKU overnight. Atomic keeps planners connected every day with a clear view of what to do and why across hundreds of SKUs, so teams can respond without overreacting.
The Challenge
Too much time spent wrestling with spreadsheets instead of planning
Slow responsiveness to cross-functional partners' questions
Falling confidence in the accuracy of the plan
Executive concern that the only way to stay in stock was to carry bloated inventory levels
The Solution
Atomic replaced spreadsheets with a connected planning environment that shows exactly what's at risk and what needs action. With Atomic, the brand can:
Detect TikTok-to-retail demand cascades and shift buys and transfers daily
Run scenarios that align Ops and Finance on service, cash, and margin
Allocate across D2C, retail, and marketplaces with clear guardrails
Cut write-offs with expiry-aware replenishment and lot visibility
Surface at-risk inventory and coverage windows automatically
The Results
In-Stock Rate Improvement
Inventory Reduction
Planners regained confidence in their plans, and executives saw proof that it's possible to improve service while freeing up working capital.
What Customers Say
"Atomic has this at-risk view readily available. This is perfect."
VP Supply Chain
CPG
"Atomic is always updated whereas obviously our spreadsheet is stagnant. That's where the inventory levels are looking weird - I'm so excited to get rid of our spreadsheet, this is so much better."
Director of S&OP
Beauty Brand
"You can tell a planner designed this."
Supply Chain Planner
Beauty Brand
Ready to Transform Your Beauty Brand's Planning?
See how Atomic can help your brand respond to social-speed demand changes