Built by planners,
for planners
We spent years inside the planning trenches at Tesla and the world's best consumer brands. Atomic is the tool we wish we had.
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The Model 3 moment
Michael, Neal, and Jeff met at Tesla during the Model 3 launch. When the business needed to scale 20x, spreadsheets buckled.
External vendors quoted 12-month timelines. Internal engineering resources were stretched thin.
Rather than wait, Neal and Jeff led the planning team to build Vehicle Plan, an end-to-end planning engine that became the backbone of Tesla's supply chain operations.
The same pattern, everywhere
After leaving Tesla, Michael, Neal, and Jeff spoke with hundreds of planners and saw the same story repeating: teams still relied on spreadsheets because no tool delivered what they actually needed.
Precision Control
The granularity planners actually need
State-of-the-art modeling
Not 1990s optimization
Fast time-to-value
Weeks, not years
“An instant upgrade to planning tools and infrastructure, without a year of onboarding.”
That's why we built Atomic.
A live model of the business, with the plan running through it every day.
Five years from now, no company that makes, buys, moves or sells physical goods will run on dashboards and a monthly reconciliation. They will run on a unit-level model of the business that reruns every day, where planners and AI work the same plan, the routine runs on your rules, and every decision that needs judgment reaches a person with the reasoning attached. Atomic is building that.
The companies that get there first will run their categories.
Tell us what's unique about how you plan.
30 minutes. Walk us through how you plan today and what you'd like to improve. We'll work through your rules and constraints together and show you how Atomic could be tailored to your business.
Book a discovery call