Manifest 2026 - Booth K1
Our Story

Built by planners,
for planners

We spent years inside the planning trenches at Tesla and top consumer brands. Atomic is the tool we wish we had.

Michael Rossiter and Neal Suidan, Founders of Atomic
Neal & Michael
Co-founders, Atomic
Chapter 01

The Model 3 moment

Michael and Neal met as supply chain planners at Tesla during the Model 3 launch. When the business needed to scale 20x, spreadsheets buckled.

External vendors quoted 12-month timelines. Internal engineering resources were stretched thin.

Rather than wait, Neal and the planning team built Vehicle Plan—an end-to-end planning engine that became the backbone of Tesla's supply chain operations.

Chapter 02

The same pattern, everywhere

After leaving Tesla, Michael and Neal spoke with hundreds of planners and saw the same story repeating: teams still relied on spreadsheets because no tool delivered what they actually needed.

01

Precision Control

The granularity planners actually need

02

State-of-the-Art Modelling

Not 1990s optimization

03

Rapid Time-to-Value

Weeks, not years

Our Mission
“An instant upgrade to planning tools and infrastructure—without months of onboarding.”

That's why we built Atomic.

Ready to join the planners
who've made the switch?

See why teams choose Atomic over spreadsheets and legacy systems.

Book a demo