Built for Planners, By Planners

Michael Rossiter and Neal Suidan began as supply‑chain planners at Tesla during the Model 3 launch. When the business needed to scale 20×, spreadsheets buckled. External vendors quoted 12‑month+ timelines; internal engineering resources were equally stretched. Rather than wait, Neal and the planning team built Vehicle Plan—an end‑to-end planning engine now used by 400+ Tesla employees every day.

After leaving Tesla, Michael and Neal spoke with hundreds of planners and saw the same pattern: teams still relied on spreadsheets because no tool delivered (1) precision control, (2) state‑of‑the‑art modelling, and (3) rapid time‑to‑value. Atomic was founded to bring those capabilities to every operations team—an instant upgrade to planning tools and infrastructure, without months of onboarding.