Customer Success Stories
See how Atomic is transforming planning & operations with innovative CPG brands.
Featured Case Studies
"Atomic is the one SaaS tool that is open all day, every day on my laptop. I can't do my job well without it."
Chad Brinton
SVP of Operations
Challenge
As Made In scaled from startup to $100M+ in revenue, their manual planning processes couldn't keep up. With 300+ SKUs across multiple channels and seasonal demand patterns, spreadsheet-based forecasting led to frequent stockouts and excess inventory.
Solution
Implemented Atomic's complete planning suite including ML-powered demand forecasting, automated supply planning, and scenario modeling to handle complex seasonality and a diverse supplier base.
Key Results
- 10%in-stock rate improvement
- 18 pointimprovement in forecast accuracy
- 50%team time saved from updating spreadsheets
"We reduced our working capital by millions. It changed our strategy to fund the business this year."
President
Meal Kit Co
Challenge
Consumer subscription meal kit company never wanted to be out of stock, but rapid growth and distribution center expansion led to a build up in inventory.
Solution
Implemented Atomic initially within a day to expose savings opportunities. Deployed and realized savings leveraging improved visibility & Atomic's automated PO recommendations.
Key Results
- 50%inventory reduction
- 99.5%In-Stock Rate
- 80%team time in PO management saved and redeployed
Unfiltered Feedback from Our Customers
As part of our last fundraising process, investors conducted anonymous, in-depth interviews with our customers. Here's what they said...
On Return on Investment
"We were a $50M revenue business with 2 months of Inventory, which was $9M in working capital. We were able to shave $4M of inventory, i.e. 1 month."
— CPG Founder
On Replacing Spreadsheets
"We were doing similar analytics in large Excel and Google Sheets, which took the team 1 month. It was like painting the Golden Gate Bridge...as soon as you were done you had to start again."
— Head of Operations
On the 'What if you lost Atomic?' question
"My next month is going to be hell. I might cry for a little bit, then would go back to our old sheets. The fat would creep back into our ordering."
— Supply Chain Planner
On Partnership
"I had mistrust of software vendors. Felt like I had real partners in Atomic and that they had real knowledge of our business. They could speak the language."
— DTC Apparel Director
On Inventory & In-Stock
"We are trying to be very careful with inventory in this market, with Atomic we reduced inventory by $2M from $11.5M with no impact on stockouts. Our in-stock rate was 89%, now it’s 95%."
— Food & Beverage President
On Time Savings & Efficiency
"Saved 1 headcount, maybe even 2. We have 400 sellable SKUs and 2,500 items we’re managing, things would go missed and we’d forget a PO without Atomic."
— Operations Manager
On Strategic Value
"Atomic enables you to optimize your working capital requirements without putting your supply chain at risk."
— Finance Director
On Ease of Adoption & Trust
"It’s so flexible and customizable, white glove treatment. Built from the ground up. No committee required to purchase the tool."
— E-commerce Founder
On Indispensability
"If I miscalculate my POs the cost to the company is much more than the cost of the software."
— Inventory Planner
Source: Independent customer diligence summary prepared for by investors, November 2024.
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