Customer stories

Running the plan at scale.

Results from a convenience and essentials store with hundreds of sites, a meat box subscription business, and consumer brands, in their numbers and their words. Manufacturers and retailers: the platform is the same, and we will show you your planning in Atomic before you commit.

20%+ INVENTORY REDUCTION · 99%+ IN-STOCK RATE · 75% PLANNING TIME SAVED

Customer-reported, from independent reference calls.

Featured

DashMart (DoorDash)

Convenience and essentials

Hundreds of sites · 90% of purchasing automated · Live in about three months

Challenge

DoorDash's convenience and essentials store.

Solution

DashMart migrated to Atomic in about three months with feature parity and zero business disruption. Atomic now automates 90% of purchasing across hundreds of sites. Its team recently used Atomic's AI to build new purchasing logic for how primary and backup suppliers should be used in roughly an hour. Atomic then applied that logic across daily purchases, helping shift more volume toward primary suppliers and improve gross margins.

“Atomic has helped us plan and manage inventory more proactively, so we can maintain high service levels for consumers even in times of disruption. Turning a forecast into the right purchase at the right site takes operating judgment we've built over years. What to carry where, how to substitute when a supplier misses. Atomic is how we apply that judgment across our network every day.”

Nick Palefsky, Director of New Business Verticals, DoorDash

Good Chop (a HelloFresh company)

Food and beverage

Inventory on hand from eight or nine weeks to four · Revenue more than doubled · Network and range expanded

Challenge

HelloFresh's meat box subscription business, more than doubling revenue while expanding its distribution network and product range.

Solution

Good Chop uses Atomic to plan supply and place purchase orders. Inventory on hand went from eight or nine weeks to four while revenue more than doubled and the distribution network and product range expanded.

“Atomic helped us keep inventory under control as we expanded the business. It's the core engine we use to plan supply and place purchase orders.”

Seb Tron, President, Good Chop (a HelloFresh company)

Vincero

DTC accessories

600+ SKUs · Planning from a full day monthly to 30 minutes weekly · 6-month parallel run

Challenge

600+ SKUs in spreadsheets too complex to maintain. Planning took a full day each month, scenario planning was impossible, and the knowledge lived in one person's head.

Solution

Implemented Atomic and ran both systems in parallel for six months through peak season to de-risk the transition.

Some of our customers

Archer · CleanBoss · Cora · DoorDash (DashMart) · goodr · HelloFresh (Good Chop) · LMNT · OOFOS · Starface World · Vincero

Unfiltered feedback

What customers say
when vendors aren't listening

From independent reference calls with Atomic customers, conducted by third parties in 2024 and 2026. Quotes anonymized.

Return on Investment

“We were a $50M revenue business with 2 months of Inventory, which was $9M in working capital. We were able to shave $4M of inventory, i.e. 1 month.”

CPG Founder
Replacing Spreadsheets

“We were doing similar analytics in large Excel and Google Sheets, which took the team 1 month. It was like painting the Golden Gate Bridge...as soon as you were done you had to start again.”

Head of Operations
Indispensability

“My next month is going to be hell. I might cry for a little bit, then would go back to our old sheets. The fat would creep back into our ordering.”

Supply Chain Planner
Partnership

“I had mistrust of software vendors. Felt like I had real partners in Atomic and that they had real knowledge of our business. They could speak the language.”

DTC Apparel Director
Inventory & In-Stock

“We are trying to be very careful with inventory in this market, with Atomic we reduced inventory by $2M from $11.5M with no impact on stockouts. Our in-stock rate was 89%, now it's 95%.”

Food & Beverage President
Time Savings

“Saved 1 headcount, maybe even 2. We have 400 sellable SKUs and 2,500 items we're managing, things would go missed and we'd forget a PO without Atomic.”

Operations Manager
Strategic Value

“Atomic enables you to optimize your working capital requirements without putting your supply chain at risk.”

Finance Director
Ease of Adoption

“It's so flexible and customizable, white glove treatment. Built from the ground up. No committee required to purchase the tool.”

E-commerce Founder
User Experience

“You can tell a planner designed this.”

Beauty Brand Planner
Versus Legacy Platforms

“A breath of fresh air.”

Supply chain leader, 18 years running SAP APO and Logility
Explainability

“[Other tools ask planners to] trust it and believe it.”

Planning team, home goods brand, ran a formal eight-tool evaluation and chose Atomic
The Team

“Not just trying to sell the product and move on. They're actual planners.”

Consumer wellness brand
Why They Switched

“[Other vendors were] trying to fit me into a box that was not conducive to how we operate.”

Senior Director of Supply Chain, consumer brand
Working With Atomic

“It's nice to work with a group that is expert in their space and can move fast, versus going through change orders.”

Global beauty group

Tell us what's unique about how you plan.

30 minutes. Walk us through how you plan today and what you'd like to improve. We'll work through your rules and constraints together and show you how Atomic could be tailored to your business.