GoodChop logoFood & Beverage

Cut inventory in half in 4 months, tripled turns over 18 months

GoodChop, the meal-kit subscription brand from HelloFresh, never wanted to be out of stock. Rapid growth and distribution center expansion led to a build up in inventory. Atomic changed how the team planned and funded the business.

50%
Inventory Reduction
99%+
In-Stock Rate Maintained
95%
Planning Time Saved
4 mo
Time to 50% Cut
Testimonial
“We reduced our working capital by millions. Atomic changed our plan to fund the business.”
ST
Seb Tron
President, GoodChop (a HelloFresh company)
Before & After

The transformation

March 2024
July 2024
In-Stock Rate
99%+
99%+
Weekly Planning Time
40+ hours
2 hours

Go-live in March 2024. 50% inventory reduction achieved by July 2024.

The Challenge

Growth outpaced planning

GoodChop never wanted to be out of stock, but rapid growth and distribution center expansion led to a build up in inventory. The team's philosophy of “always in stock” meant they carried excessive safety stock, tying up millions in working capital without clear visibility into what was actually needed.

The Solution

Rapid onboarding, immediate savings

Following a rapid onboarding and deployment, Atomic delivered quickly realized savings within just 4 months. Improved visibility and automated PO recommendations enabled the team to unlock significant working capital while maintaining service levels.

Automated PO recommendations replaced manual processes

Real-time inventory visibility across distribution centers

Maintained 99%+ in-stock rate while cutting inventory 50%

Weekly planning reduced from 40+ hours to 2 hours

Ready to unlock your working capital?

Join the growing number of CPG brands transforming their planning operations with Atomic.